Protecting your information and respecting your privacy while you use our Website is of the utmost importance to us; therefore, we take care to ensure adequate security and provide you with a comfortable experience when using our websites. In this policy, we explain the principles and scope of our processing of your data, as well as the rights and obligations you have in this regard.
Definitions:
Website – the website of the vacation resort located at www.lighthouse-sfera.pl
Service Provider:
Jakub Czoska WAKACJE, Łabędzia 7A, 84-210 Kopalino, NIP 5882206610,
Dariusz Mielewczyk WAKACJE TO TU, ul. Grabowa 6, 84-210 Kopalino, NIP 5882140489,
Ewa Czoska WAKACJE – ul. Łabędzia 7A, 84-210 Kopalino, NIP 5881270758,
WRZUĆ NA LUZ Dorota Łaga, ul. Grabowa 6, 84-210 Kopalino, NIP 5882043177.
User – a natural person using the Website.
GDPR – Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016, on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC.
The data controllers are the following companies:
Jakub Czoska WAKACJE, Łabędzia 7A, 84-210 Kopalino, Tax ID 5882206610,
Dariusz Mielewczyk WAKACJE TO TU, ul. Grabowa 6, 84-210 Kopalino, Tax ID 5882140489,
Ewa Czoska WAKACJE – ul. Łabędzia 7A, 84-210 Kopalino, Tax ID 5881270758,
WRZUĆ NA LUZ Dorota Łaga, ul. Grabowa 6, 84-210 Kopalino, Tax ID 5882043177
For matters regarding the processing of personal data and the exercise of rights related to data processing:
– by mail to the following address: Lighthouse-Sfera, 7A Łabędzia St., 84-210 Kopalino
– by email to the following address: kontakt@lighthouse-sfera.pl
Purposes and legal basis for the processing of personal data
Presentation of the offer
Conclusion and performance of the contract for the provision of individual vacation cottage rental services under the terms presented in the offer and described in the terms and conditions of stay.
Advertising and market research, data analysis.
As part of data analysis, including market research, we use your data for our own promotional purposes, in order to:
a) create target groups of Users (including on social media such as Facebook) with similar interests and expectations, similar ways of using the Website or making purchases (segmentation).
b) collecting and processing information regarding demographics, preferences, shopping habits, and Website usage, and using this information to carry out activities promoting our own products and services.
This allows us to present you with services that interest you in accordance with your preferences, using statistical, aggregated, and anonymized data, as well as data that can be attributed to a specific individual through additional processing steps.
The legal basis for processing your data is a legitimate interest, consisting of optimizing our business operations.
The legal basis for processing your data is our legitimate interest in optimizing our business operations, and in cases where data processing is required by law (including tax law and consumer protection regulations), demonstrating that our activities comply with these regulations (Article 6(1)(f) of the GDPR).
What data do we process?
To receive information (newsletter) about promotional activities, special offers, and discount coupons: email address.
To fulfill the service agreements you have entered into: first and last name, email address, phone number.
To enable the refund of your funds for a canceled service: bank account number.
To enable you to contact us: first name, last name, email address, phone number.
To send a survey: phone number.
Rights of data subjects.
In connection with the processing of personal data, you have the right to:
Object to the processing of data in whole or in part, as well as for the specified purpose.
Restrict the processing of personal data for a specified period or to a specified extent.
Correct or rectify your personal data.
Withdraw your consent to receive the Newsletter.
Transfer the data we hold to another entity. To do so, you may contact us via the contact form, providing the name and address of the entity to which we are to transfer the data, as well as the scope of the data, i.e., which information we are to transfer the data and its scope, i.e., what information we are to provide. The data will be provided electronically after your request has been confirmed. This is necessary to ensure the security of the data and to verify that the request is indeed coming from you.
Information regarding the scope of personal data processing.
You may file a complaint with the supervisory authority for personal data protection, which in Poland is the President of the Personal Data Protection Office, located at: ul. Stawki 2, 00-193 Warsaw.
Submitting requests and exercising your rights will not affect the actions we have already taken. You will receive information regarding the fulfillment of your request no later than within one month.
We retain data regarding transactions you have made for the period required by tax law or to protect our interests as the Data Controller by collecting evidence related to the resolution of complaints or the return of goods. Deleting your data does not result in the cessation of its processing within the specified scope.
Contact regarding personal data.
You may submit any inquiries or requests regarding personal data to us in the manner most convenient for you:
– by mail to the address: Lighthouse-Sfera, ul. Łabędzia 7A, 84-210 Kopalino
– by email to the address: kontakt@lighthouse-sfera.pl
Retention period for personal data.
We retain personal data for the following period:
a) resulting from tax laws (transaction data) – 5 years from the end of the tax year in which our tax obligation arose.
b) conducting promotional activities (newsletter) – until you revoke your consent.
c) direct promotion of our own services and products – until you raise an effective and legally valid objection.
d) statistical activities, pursuing claims, or defending against claims (e.g., complaints) – until the expiration of the statutory limitation period for the relevant claim.
Entrusting data processing or data transfer.
We entrust your personal data, to the extent necessary to achieve specific purposes, to entities cooperating with us. To ensure your comfort
when using our services, we may also transfer data to companies that provide us with IT and analytical services (including those related to preparing personalized offers or user segmentation), cloud service providers (including through the use of software hosted on providers’ servers), entities sending correspondence promoting our products or services (Newsletter). We also share data with entities involved in the performance of the concluded contract. Upon receipt of the data, they become its controllers. You can find a list of our trusted partners to whom we transfer or entrust personal data below.
Trusted Partners
To provide the highest quality services related to the operation of our online store, analytics, targeting, and content personalization, we use the services and tools of the following trusted partners:
Google (Analytics, Analytics 4, Optimize) https://policies.google.com/privacy?hl=pl-PL
Google Ads https://policies.google.com/privacy
Facebook (Meta) https://www.facebook.com/policy.php
Microsoft (Clarity) https://privacy.microsoft.com/pl-pl/privacystatement
Transfer of data outside the EEA.
As part of the Controller’s use of tools supporting its day-to-day operations, provided for example by Google, your personal data may be transferred to a country outside the European Economic Area (EEA), in particular to the United States of America (USA) or another country where a partner entity maintains tools for processing Personal Data in cooperation with the Controller. Adequate protection of Personal Data processed outside the EEA is ensured by the use of external data processing agreements based on standard contractual clauses that meet the requirements of the GDPR.
Commercial Information – Newsletter.
You can subscribe to the newsletter by providing your email address, phone number, first name, and last name; by doing so, you consent to receiving commercial communications exclusively from the service provider. Through electronic communication channels, we may inform you about news, offers, trends, promotions, and discount coupons (for this purpose, we may share your email address or phone number with our trusted partners), and you may also be asked to provide feedback via surveys.
You may manage your consents or unsubscribe at any time by sending an email to: kontakt@lighthouse-sfera.pl
Data processed by websites and mobile devices.
In order to provide services to you (when necessary or based on our legitimate interest or that of third parties), we are authorized to automatically collect and record data transmitted to the server by web browsers or your devices (including to ensure the security of IT resources or the safety of other Users). This data may include, for example, cookies, IP address, software and hardware parameters, pages viewed, mobile device identification number, information about app usage, and other data regarding the devices and systems you use. Collecting this information ensures the proper functioning of the website, allowing you to use it comfortably and have full access to our service.
Cookies
Cookies are small text files containing data that enable, among other things, the proper functioning of the Website. They are stored on your devices. These files allow us to recognize your device and customize its appearance according to your preferences. Cookies are necessary for you to log in to the Website correctly and use all its features without interruption. These files inform us about your activity on the Website, but do not allow for your full identification. Cookies may be used, among other things, for the following purposes:
a) customizing the Website’s content according to your preferences and optimizing your browsing experience.
b) generating statistics that help us understand how you use our Website, so we can present content tailored to your preferences.
c) maintaining your session.
d) delivering promotional content about our products, tailored to your needs.
Facebook Custom Audience
As part of our use of the Facebook Custom Audience tool, we may transfer a secure database of our customers’ email addresses or phone numbers to Facebook. If you are a registered user of Facebook or other platforms within the Meta group, and your email address or phone number matches the one you provided to us, you may see sponsored messages about our offers, trends, promotions, sales, or discount coupons when visiting these sites. As part of this tool, we will not send you promotional information directly via your email address or phone number. You can disable the “Custom Audiences” remarketing feature yourself in your ad settings. To do this, you must be logged into Facebook. You can find more information about Custom Audiences here:
https://pl-pl.facebook.com/business/help/341425252616329?id=2469097953376494
Facebook Plugin
Our website includes a plugin for the social network Facebook (Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA). The Facebook plugin on our website is marked with the Facebook logo. This plugin connects you directly to our profile on the Facebook server. Facebook may then receive information that you have visited our website from your IP address.
If you visit our website while logged into your Facebook account, the service will record information about your visit. Even if you are not logged in, Facebook is able to collect information about your IP address. We would like to emphasize that Facebook does not provide us with information
about the data it collects or how it is used. The purpose and scope of the data collected by Facebook are unknown to us.
If you would like additional information regarding the privacy policy, we suggest contacting Facebook or reviewing the site’s terms of service: https://www.facebook.com/about/privacy/. If you do not wish to share information about your visits to our sites with Facebook, we recommend logging out of your Facebook account beforehand.
Facebook Pixel
Our websites use Facebook Pixel, which allows us to show you ads for our brands’ products based on your interests when you visit Facebook or other websites that also use this tool. As a result, you may receive personalized ad content so that our website and product offerings are as interesting and relevant to your preferences as possible. Sharing this data also allows us to measure the effectiveness of personalized ads and generate reports on their content. The data collected is anonymous; we do not obtain information about the user’s identity. The data is stored and processed by Facebook, which means it can be linked to the corresponding user profile. Facebook uses this data for advertising purposes. You can find more information about privacy protection on Facebook: https://www.facebook.com/about/privacy/. You can deactivate the “Custom Audiences” remarketing feature yourself in the ad settings. To do this, you must be logged into Facebook.
Pixel and other similar technologies
We use partners who may place so-called “pixels” on our website. Using “pixel” technology or similar technology, a connection is established with our partners’ servers when you visit our website. Placing a “pixel” requires your consent, which you provide when you agree to promotional cookies. Our partners can tailor the promotions for our products displayed to your preferences, based on information provided to our partners while you use our websites.
This allows you to receive personalized content about our products so that it is more interesting to you and aligns with your preferences. Sharing this data also enables us to measure the effectiveness of personalized ads and generate reports on their content. Detailed information about how our partners process your data can be found above in the section titled “Trusted Partners.”
Data Protection Statement for Google Analytics
Our websites use web analytics services provided by Google Inc. (“Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA”): Google Analytics, Google DoubleClick, and Google Tag Manager. Google Analytics, Google DoubleClick, and Google Tag Manager use cookies that enable the analysis of website usage. The information collected by these cookies is transmitted to Google’s servers located in the U.S. and stored there.
If the IP anonymization feature is enabled when you use our website, your IP address is truncated by Google. This applies to member states of the European Union and other countries listed in the Agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to a Google server in the U.S. and truncated there. Thus, the IP anonymization feature is active on our website.
At the request of the website operator, Google uses the collected information to analyze website traffic, compile reports on website usage, and provide other services related to website usage. The IP address transmitted by your browser as part of Google Analytics is not stored together with other Google data.
We use Google Analytics to analyze the use of our website, to improve it, and to present you with an attractive selection of products from our brands.
Google Ads
When using Google Ads, your data may be shared with other partner companies that provide services on our behalf. We use Google Ads to promote our brands’ products through Google Ads on external websites. Based on the data obtained from advertising campaigns, we can determine the effectiveness of our promotional activities. This involves only showing you ads that match your fashion preferences and improving our website to make it more interesting for you. If you reach us via a Google ad, a cookie will be stored on your computer by Google Ads; however, this will not allow for your full identification. The information collected may relate to the display of specific ads on websites, the Google search engine, and Google’s partners. If you are a registered Google user, Google may associate your visit to our website with your account. If you are not a registered Google user or are not logged in, Google may also store your IP address.
Google Ads Customer Match
As part of our use of the Google Ads Customer Match tool, we may share a secure database of our customers’ email addresses or phone numbers with Google. If you are a registered user of, for example, YouTube, Gmail, or another Google service, and your email address or phone number matches the one you provided to us, you may see sponsored messages about our offers, trends, promotions, sales, or discount coupons when visiting Google-owned websites. As part of this tool, we will not send you promotional information directly via your email address or phone number. Information about displaying ads based on a specific customer list can be found at: https://support.google.com/google-ads/answer/7474263
Google Campaign Manager, Display & Video 360, Studio, Search Ads 360
We use the analytics tools provided by the Google Marketing Platform, such as Display & Video 360, Campaign Manager 360, and Search Ads 360. Our websites use the Floodlight DV360 tag to evaluate the effectiveness of our brands’ promotional and marketing campaigns. This is intended to optimize the display of specific ads in favor of those that are appropriately tailored to your preferences or interests. This tool collects and stores information about the ads you click on, as well as information based on your behavior on third-party websites. Google uses a cookie ID to track which ads are displayed in which browser and can thus prevent them from being shown more than once. Additionally, Google may use cookie identifiers to track so-called conversions related to ad requests. Cookies do not contain any personal data, such as email addresses, names, or home addresses. The use of this tool allows your browser to automatically connect to Google’s servers.
Our goal is to present you with our services and products that match your interests.
For more information about the Google Marketing Platform, visit https://marketingplatform.google.com/about/.